Tips to choose a web design firm

ImageSince there are plenty of web designing companies in the world today, you might find it tough to choose one of them. When you get a website ready, you need to make sure that your needs is served by the pages of the site. If you are starting a website for your personal needs, the design should be simple but attractive. You should not bring in any complicated templates in your pages because it will adversely affect the reputation of your website. If you are designing a professional website, you should keep away all junk content. Hence depending on your needs, you need to choose a good design. Here are few tips to choose an ideal web design firm to serve your needs.

Check the niches they have worked on

First of all, you need to fix an appointment with the company executives and talk to them regarding the services offered. If you do not have the time to visit the office, you can call them up and resolve your concerns. However, you need to have a clear idea about the answers that you require from them in order to make the conversation useful. If you choose the right set of questions and ask about the right parameters, you will be able to judge the quality of services provided by the web design company. You need to most importantly check the websites that were designed by the company previously. If they have not worked on a similar niche as yours, you might have to provide the designers with more inputs in order to get what you want. This is a time consuming process and hence it is always better to choose a company who have prior experience in handling similar niches as that of your company.

Availability of creative designers

The professional websites should stand out better than the other websites having similar content. If your competitor’s website is better than yours it will definitely affect your business. At least a certain amount of people will judge the quality of your company by comparing the websites handling similar niches. Hence, you need to choose a company where extremely talented designers are available. You need to check the creativity of the designers before making your selection. You can ask them to design sample pages depending on your website requirements to get this done. Ask for at least three designs for your website and compare the differences. Choose the web creation company only if all the three designs are entirely different from one another.

Timely delivery

Image

A web design firm is required when you decide to have an online presence for your business organization to to meet your personal networking needs. The website should be designed without consuming much time because you might have o add a lot of content after the design phase. You will also have to use the services of a SEO web marketing company to enhance the visibility of your website on the internet world. This would be possible only if the website design is complete. Hence, you need to make sure that the company you choose for designing the website delivers the completed project on time. You need to verify the track record of the company to make sure that they have a reputation of time delivery.

Know What 2014 Brings For Social & Digital Marketing

Image2014 is the year for marketers! Yes, if you choose to do organic marketing it would be a great year for you, with lots of scope to take business to new heights. Well, let us see what experts predict for social & digital marketing in the year 2014.

  •  Importance of social signals & intent will grow: In the end of the previous year, Apple attained Topsy (a Twitter search tool). This means, that this year brands like Facebook, Google, Amazon, Apple, eBay and Microsoft will help the marketers with mining social data which would in a way help in responding to customer needs.
  •  Social marketing efforts would see a change: Marketers would need to rethink or reframe their marketing efforts in this year, as social marketing would become more integrated.
  •  Magic of Mobile advertising would spread: The mobile advertising market is already on an accelerator and will continue to be so in the year ahead. The reason behind this is implementation of SDKs in mobile apps across devices and big investments in mobile as backend service players (MBaaS solutions).
  •  It would greatly depend upon content strategy and optimization: Yes, content has great role to play in the coming year. Be it with social media strategies, or any sort of online promotion, content will rule it.
  •  Big data would change to smart data: Data is no doubt important for
    social media or digital marketing; however, now it would be not important to collect big or lists of data, instead valuable & smart data would be required to understand consumer behaviors and respond to future needs.
  •  Privacy issues would be more important: As the opportunities to collect data are growing, the privacy issues have also become
  • Imageimportant. You may notice Do Not Track Rule started implementing at various options.

There would be several other changes that SEO companies and SMO companies would gradually adopt, as 2014 would move ahead. Let’s wait & see what all changes would come to the marketing world.

Is Guest Blogging Still powerful in SEO?

Image

Guest blogging was introduced as a tactic for natural search engine optimization, but not as strategy for website SEO and to gain links in 2014. However, over the time, it had become a spammy practice with lots of blog posting. So, does this mean that your website would be banned by Google and would be discouraged for posting spam links in guest posts? No doubt, guest posts started as authentic, but over the time, it has reached at a point of downward spiral where ‘Guest Post Outsourcing’ is even been sold.

Well, this does not mean that the power of guest posting the blogs has fallen and this tactic is now dead. Just think of the purpose of guest post and follow the smarter path to get the benefits.

Other than that, here are certain tips for becoming better guest poster:

  • To pitch with ‘series of content’ is a smarter way instead of posting only once.
  • ‘Expert Contributor’ is a smarter term then ‘Guest Author’! Make sure you are the former one by explaining the publisher why your post is good for their website too.
  • Instead of links, focus on traffic & exposure. And this means that instead of staying rigid to your no-follow policy, do not hesitate to contribute if site is good and traffic is huge.

Important: Always remember that your purpose is not to have a blogpost on every blog to build links, so you must not just write for the purpose of building links, rather do it for branding, developing credibility in particular niche, increasing traffi

Image

c and getting exposure to new audience.

Also, if your legitimate posts with your Google+ account then it would give you more benefits. You can read the how to make your guest blog posts credible to do it properly.

And yes, guest post is definitely not dead, but if you are getting spammy then you might be dead soon (obviously Google will not hesitate in banning your website).

Benefits Of Hiring A Quality Web Design Company

ImageDid you know that along with website optimization services, designing a website also helps in placing you in the top rankings? Many business firms focus on hiring a web design company, which not only offers them with a good design for their services but also design in such a manner that it optimizes the entire site. Be it small or large business firm, hiring web designing services from a SEO company in Arizona provide with many benefits and those are as follows:

 

  • It repeats visitors for your site

The first advantage for hiring a designing service is that it will keep people coming back to the website. If visitors repeat coming to your site, it means that your site is gaining traffic and convert into the customers. And if you own an E commerce website then surely the chances of conversion into sales get high.

 

  • Move ahead of competitors

Hiring a web development company in Arizona not only provides you with optimizing the site but also makes you ahead of the competitors. Each business professional looks first at the competitors site and then his own, he wants his site to be placed above all. For this, he plans out to choose web designing company that can make his business reach to the heights.Image

 

  • Increases traffic to your site

This is one of the main advantages that it increases traffic to the site. Think yourself as a visitor; you will better understand your business and design of the website. This will make you understand about the design of the site, what you think about the content, what are the images that will convey the message, among several others. Main focus should be on the web design so that there is improvement in conversion rate and marketing of your website which helps in taking your business to the next level.

Is Organic Search Engine Optimization Your Priority?

ImageSearch engines are becoming like a strict headmasters at high school, who punishes for every smallest mistake, which was obviously for good. Google, due to its love for the searchers, has become precise in showing results for the searches. And, in order to show only the best, it is also punishing those who are in the bad list and making use of ill means to come in the top list of the searches made for relevant keywords.

If you too are amidst those, who are practicing false methods to make the website rank higher, then be aware otherwise if caught by Google’s spiders or web crawlers, then your website would not even been counted in the list and can also be lack listed.

Well, the solution to this is adopting organic search engine optimization and going as per the parameters of Google’s latest updates. To help you out, here are certain tips to do organic SEO on your website.

1: Promoting strong URLs
URLs play an important role in the ranking of the website. Recheck the URLs of all the pages and ensur

e that these include the keyterms. The Web development company has to ensure this at the time of making or redesigning the website.

2: Ensuring appropriate keyword density
A balance of keywords in the website is as important as a balanced diet for healthy living. It is very important to protect the website from the mark of keyword stuffed website; otherwise, Google would not give a second chance, and would blacklist the website.

3: Call to action element
You would be thinking why call to action point is mentioned in organic SEO. Well, there is an indirect relation between the two. If there is a call to action element (which has to be clickable), then visitor would stay more time at the w

ebsite and would visit different pages of interest & relevancy. More the time visitor spends on the website, and deeper it goes, is considered good in terms of Google’s perspective.

4: Engagement with Social media
Socializing is given priority by Google, because its searchers love to socialize. Link the social media icons on the website, from where the visitors would also be able to contact you through social sites. Also, make sure that you are properly handling your social media as well, and working good to serve the customers or searchers with the best.

5: Making best of Videos
Videos are becoming very powerful. Show your visitor how to do videos and others which might be of interest to them. Well, this is also a good way to make the visitors stay at your website for at least 10 to 20 more seconds. And yes, not to forget, Google loves videos, probably because it owns YouTube. But jokes apart, videos can do much good to your website & SEO.

Image

 

6: Alt Tags & Image Tags
Yes, Google can not read images, but do not forget that it can read the image tags placed behind them. Make sure you are smartly utilizing this by placing the keywords smartly but organically.

7: robots.txt file
Have created the path for the web crawlers of Google or other search engines? With the use of robots.txt files, you can show the path to the search engines and decide which pages should be read by the crawlers which shouldn’t.
These are certain tips, which the SEO & online marketing experts must be careful of to help save the website become a part of the spammed list.

How to choose the best web designing company

You might require the services of a web designing company to design a professional or personal website. You might even want the help of this type of a company in order to improve the visibility of your website and make it popular to gather traffic. Choosing a company to serve any of these purposes is to be done after adequate care. If you do not consider certain factors prior to the selection, you might not be able to enjoy expected results. Let us take a look at the key factors that you should consider while choosing in web designing company.

Reputation and quality of services offered

You should definitely consider the reputation of the company before looking at any other feature. A company will gain reputation only by delivering quality services to the customers. You should verify the quality of website development services offered by the company before finalizing a deal with them. In order to ensure quality, take a look at the pages that were previously designed by the company. You should make sure that the pages designed for different type of business organizations are unique and attractive. If the designs are monotonous, you should look for a different company. You should also check for other services offered by the company as your needs might increase as time progresses. You might require the implementation of pay per click services or inclusion of payment gateways. The company should be able to deal with all your requirements without any hassle.

Availability of SEO services

SEO services are very important today. The major search engines do come up with various new methods to filter websites with junk content. You should hence make sure that the company that you hire to design the website for you provides quality search engine optimization services all through the year. Changes made to the way search engines display results should be dealt by the best seo company easily and the visibility will be fine at all times. You should ask for details of the services provided by the company and make sure that you strike a smart deal.

Affordable rates and quality after sales support

You should finalize a company to design your website only after comparing the rates offered by other companies offering similar quality services. The website creation should not cause you huge you financial damages as it will affect your overall business returns. You should hence negotiate and sign a deal after comparing the rates. You should also make sure that the company provides you with quality after sales support. Checking with the previous customers of the company for feedback will help you in fetching this information.

If the website designing company is reputed, affordable and provides high quality SEO and other services, you can choose them to develop a professional website for your business organization. You will be able to gain more customers with the help of a well designed website that attracts a good amount of traffic.

4 Social Media Mistakes That Affect Quality of a Website

For the growth andMarketing2 expansion of the website, marketing plays an important role. In this tech savvy world, professionals look out for the methods by which one can make their business grow. One of the popular methods that professional web marketing companies prefer is marketing via social media marketing. This is the technique that makes the business to reach heights but in sake of getting more results they are likely to do social media mistakes, since they are not much aware of the periodical changes which occur on twitter, Facebook, LinkedIn, etc. A website is said to be a professional one where there is a team of professional web site designers, web developers, team of content writers, etc. 

Given below are some of the points that should a website should avoid and keep in mind:

  • Focusing only on the products and services

There is no doubt that products and services play an important role but only talking about products and services can affect your marketing. Posting status and updating the site plays an important role, but it should not be revolving around your brand and should not focus on few things only. While posting content make sure that eighty percent of the content should address your customer’s problems and the rest of the twenty percent should be about your company and its services. One can find affordable Search engine optimization companies that act as a guidance for the social media marketing.

  • Complete your profile information

The second point that has to be considered is to have complete information in your profile. Incomplete profiles create a doubt in the mind of a reader and divert his mind in the direction that a website is too lazy to even put the complete profile. A website should always keep in mind that first impression is the last impression so if the reader is coming to your site to your site should be smart enough to provide with all the relevant information.

 

  • Not sharing well with other

The third mistake that one should avoid is not sharing the messages about the products and services. Most of the companies repeat the messages about their brand and do not make an effort to retweet, share and pin your follower’s content often. A professional website exchanges conversational tweets with the followers, particularly those who are significant influences within your industry. With the help of this, you can increase and expand your community within your social networks and can expand the brand exposure.marketing 6

  • Keep your account updated

Most of the companies create their accounts and do not update it on regular basis. Companies plan for marketing through social media, they set up their accounts and after that nothing happens with the account. This is the most common mistake that most of the business professionals perform. Only making the account does not work for a campaign, it is also to understand that how Facebook, twitter, and other social media platforms work and why they are important for your business.