Last time, in “5 Workable Ideas For Your E-Commerce Site’s Product Page”, we had talked about 5 ideas that can really do wonders for e-commerce product’s pages. Continuing with the same, here we are with few more tips by experts from professional web design firm in Arizona. Scroll below to know what experts have to say regarding e-commerce products’ page workability:
The points, which we have already discussed in Part 1, include:
- Use big & clear images
- 360° product view
- Assuring call to action
- Placing ‘Trust Us’ badges
- Creating scarcity can do the magic
Let us continue further:
- Display product’s glory via video:
At e-commerce site, customers cannot feel or touch the product. But with a proper demonstration in video, you can actually make them feel it. When selling a product or service, creating a recall value and giving instructions on usability helps a lot. So, add product demos videos on product page and see more products going into shopping cart.
- Give comparison on price:
Online shoppers love to compare prices and get the best deal. For this, they would shuffle between different e-commerce sites. To stop doing so and making them stay at your site, offer them the best purchase price and show how much they are saving. Also, all the information about the product should be at the eye level, so that customers get every info they require for buying products.
- Customer Reviews:
A perfect e-commerce website creation is the one that has all the information, product, which the customer wants. One of such information that customers look up for is the product reviews. According to an iPerceptions study, “61% of shoppers go through reviews before deciding on a purchase. Also 63% of users prefer buying from a site that has customer reviews.” So if you have the product reviews by customers, then simply flaunt them.
- Make the customers spread the word:
Word of mouth advertising has always garnered good results. So, you can also generously ask the visitors to share the products which they liked with their friends. Also, make sure that you have placed enough icons for sharing products at social media platforms.
10. Enable live chat
Inspite of making user-friendly product page at e-commerce site, there are still lots of questions that a customer might have. To sort these questions, enabling live chat option always works.