Know What 2014 Brings For Social & Digital Marketing

Image2014 is the year for marketers! Yes, if you choose to do organic marketing it would be a great year for you, with lots of scope to take business to new heights. Well, let us see what experts predict for social & digital marketing in the year 2014.

  •  Importance of social signals & intent will grow: In the end of the previous year, Apple attained Topsy (a Twitter search tool). This means, that this year brands like Facebook, Google, Amazon, Apple, eBay and Microsoft will help the marketers with mining social data which would in a way help in responding to customer needs.
  •  Social marketing efforts would see a change: Marketers would need to rethink or reframe their marketing efforts in this year, as social marketing would become more integrated.
  •  Magic of Mobile advertising would spread: The mobile advertising market is already on an accelerator and will continue to be so in the year ahead. The reason behind this is implementation of SDKs in mobile apps across devices and big investments in mobile as backend service players (MBaaS solutions).
  •  It would greatly depend upon content strategy and optimization: Yes, content has great role to play in the coming year. Be it with social media strategies, or any sort of online promotion, content will rule it.
  •  Big data would change to smart data: Data is no doubt important for
    social media or digital marketing; however, now it would be not important to collect big or lists of data, instead valuable & smart data would be required to understand consumer behaviors and respond to future needs.
  •  Privacy issues would be more important: As the opportunities to collect data are growing, the privacy issues have also become
  • Imageimportant. You may notice Do Not Track Rule started implementing at various options.

There would be several other changes that SEO companies and SMO companies would gradually adopt, as 2014 would move ahead. Let’s wait & see what all changes would come to the marketing world.

PPC or SEO: Which Wins The Race Of Being Better Business Promotional Tool?

ImageWhen it comes to online marketing, which all marketing strategies do you rely upon? If one counts on finger, then the promotional tools to market online business would be SEO, PPC, Data Feed Management, Comparison Shopping Management, Info Graphics, Viral Marketing, and Social Media. Out of these, SEO, PPC, and social media are the most used upon. However, if we just look at the SEO and PPC, then which one do you think is more reliable and resourceful for business promotion? 

An expert from trusted company offering services for web development in Arizona talks about the basic difference. Let us have a look at that: 

The Basic Difference:

The nature of traffic in SEO and PPC makes the basic difference. Where SEO brings free and organic traffic to the website, PPC on the other hand brings traffic which is paid. 

However, there are other differences as well, let us peep into those as well. 

Difference in the Search Results: 

Have you noticed the ads on the right hand side or at the top of the organic searches on Google? These are PPC ads, which are based on different factors like targeting, keywords, etc. Whereas the organic results that you get when searching on Google are based on website optimization (onsite as well as offsite). 

Difference in Cost:

To get free or organic traffic from search engines, one has to work hard. According to an expert offering SEO services in Arizona, “To get free traffic and higher ranking on the search engines like Google or Bing, both web design & development company and experienced SEO expert play an important role.” This means, in SEO, you have to make indirect payment to experts & trusted companies, on the contrary, in PPC, the pay per click company charges only for ads that get clicked. 

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Difference in Traffic potential

With proper search engine optimization of the website and higher rankings in search engines, one can expect 24X7 traffic, but this is not as easy as it sounds, it requires lots of smart working. On the other hand, to get the traffic through PPC is easier but then you have to pay more for that.

 

Things to know while selecting a web design firm

 

ImageAn official website is no more an extravagance. It is a necessity in today’s computer savvy world. You need to have a wonderfully designed website for your business organization in order to enhance your customer base. You will be able to attract customer from around the globe when your organization has an online presence. You will be able to talk in detail about your services and impress people. This will help more clients to start doing business with you. Now, you need to be careful with your selection of web design firm in order to design a wonderful website. Here are few factors that need to be kept in mind while choosing a company to build your online pages.

Matchless designs

There are plenty of websites on the internet that attract a lot of traffic. Your key competitors might also have websites that are already running. If you design a website that is just like any other one on the world of internet, you will not be able to impress your customers. You might not be able to bring in more people to work with you. Hence, choose a company who is able to provide you with matchless designs. Talk to the website development team of the company and also to the designers. Ask for sample designs, layouts and also for previous assignments. Try to understand whether the company is able to bring in notable changes while designing the websites of two different clients. This will help you to understand their abilities and will help you in making a selection.

Marketing abilities

A reputed web design company will take care of your online promotions too. Once your website is ready and live

 on the internet, people should start visiting your page. To make this happen, efficient SEO services are required. The best web design and marketing companies in your areas should be considered. Talk to them regarding the marketing facilities provided. The company should be able to improve the visibility of your website. Today, marketing through social networking websites is also an important marketing gimmick. Make sure that the company you choose to assign this job is capable of handling the social media marketing too.

Attractive rates

When you look at all the features provided by the web designing company, do not forget to take a glimpse at the rates. Rates a

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re indeed important. You need to make sure that the company doesn’t charge you unreasonable amounts. The best thing to do is to compare the rates prevailing in your area for website designing a

nd marketing processes. The top web design companies will provide you with impeccable services without charging you huge amounts. You can also seek the help of online portals to understand about the market price prevailing for designing websites of different types. If you do not make your website too complicated with lots of buttons and functions, you will be able to set it up by paying a nominal amount.

Choose the best web designing firm and get a wonderful website for your company. When the quality of your website is exemplary, you will definitely be able to impress your clients and customers.

Is Guest Blogging Still powerful in SEO?

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Guest blogging was introduced as a tactic for natural search engine optimization, but not as strategy for website SEO and to gain links in 2014. However, over the time, it had become a spammy practice with lots of blog posting. So, does this mean that your website would be banned by Google and would be discouraged for posting spam links in guest posts? No doubt, guest posts started as authentic, but over the time, it has reached at a point of downward spiral where ‘Guest Post Outsourcing’ is even been sold.

Well, this does not mean that the power of guest posting the blogs has fallen and this tactic is now dead. Just think of the purpose of guest post and follow the smarter path to get the benefits.

Other than that, here are certain tips for becoming better guest poster:

  • To pitch with ‘series of content’ is a smarter way instead of posting only once.
  • ‘Expert Contributor’ is a smarter term then ‘Guest Author’! Make sure you are the former one by explaining the publisher why your post is good for their website too.
  • Instead of links, focus on traffic & exposure. And this means that instead of staying rigid to your no-follow policy, do not hesitate to contribute if site is good and traffic is huge.

Important: Always remember that your purpose is not to have a blogpost on every blog to build links, so you must not just write for the purpose of building links, rather do it for branding, developing credibility in particular niche, increasing traffi

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c and getting exposure to new audience.

Also, if your legitimate posts with your Google+ account then it would give you more benefits. You can read the how to make your guest blog posts credible to do it properly.

And yes, guest post is definitely not dead, but if you are getting spammy then you might be dead soon (obviously Google will not hesitate in banning your website).

Benefits Of Hiring A Quality Web Design Company

ImageDid you know that along with website optimization services, designing a website also helps in placing you in the top rankings? Many business firms focus on hiring a web design company, which not only offers them with a good design for their services but also design in such a manner that it optimizes the entire site. Be it small or large business firm, hiring web designing services from a SEO company in Arizona provide with many benefits and those are as follows:

 

  • It repeats visitors for your site

The first advantage for hiring a designing service is that it will keep people coming back to the website. If visitors repeat coming to your site, it means that your site is gaining traffic and convert into the customers. And if you own an E commerce website then surely the chances of conversion into sales get high.

 

  • Move ahead of competitors

Hiring a web development company in Arizona not only provides you with optimizing the site but also makes you ahead of the competitors. Each business professional looks first at the competitors site and then his own, he wants his site to be placed above all. For this, he plans out to choose web designing company that can make his business reach to the heights.Image

 

  • Increases traffic to your site

This is one of the main advantages that it increases traffic to the site. Think yourself as a visitor; you will better understand your business and design of the website. This will make you understand about the design of the site, what you think about the content, what are the images that will convey the message, among several others. Main focus should be on the web design so that there is improvement in conversion rate and marketing of your website which helps in taking your business to the next level.

Is Organic Search Engine Optimization Your Priority?

ImageSearch engines are becoming like a strict headmasters at high school, who punishes for every smallest mistake, which was obviously for good. Google, due to its love for the searchers, has become precise in showing results for the searches. And, in order to show only the best, it is also punishing those who are in the bad list and making use of ill means to come in the top list of the searches made for relevant keywords.

If you too are amidst those, who are practicing false methods to make the website rank higher, then be aware otherwise if caught by Google’s spiders or web crawlers, then your website would not even been counted in the list and can also be lack listed.

Well, the solution to this is adopting organic search engine optimization and going as per the parameters of Google’s latest updates. To help you out, here are certain tips to do organic SEO on your website.

1: Promoting strong URLs
URLs play an important role in the ranking of the website. Recheck the URLs of all the pages and ensur

e that these include the keyterms. The Web development company has to ensure this at the time of making or redesigning the website.

2: Ensuring appropriate keyword density
A balance of keywords in the website is as important as a balanced diet for healthy living. It is very important to protect the website from the mark of keyword stuffed website; otherwise, Google would not give a second chance, and would blacklist the website.

3: Call to action element
You would be thinking why call to action point is mentioned in organic SEO. Well, there is an indirect relation between the two. If there is a call to action element (which has to be clickable), then visitor would stay more time at the w

ebsite and would visit different pages of interest & relevancy. More the time visitor spends on the website, and deeper it goes, is considered good in terms of Google’s perspective.

4: Engagement with Social media
Socializing is given priority by Google, because its searchers love to socialize. Link the social media icons on the website, from where the visitors would also be able to contact you through social sites. Also, make sure that you are properly handling your social media as well, and working good to serve the customers or searchers with the best.

5: Making best of Videos
Videos are becoming very powerful. Show your visitor how to do videos and others which might be of interest to them. Well, this is also a good way to make the visitors stay at your website for at least 10 to 20 more seconds. And yes, not to forget, Google loves videos, probably because it owns YouTube. But jokes apart, videos can do much good to your website & SEO.

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6: Alt Tags & Image Tags
Yes, Google can not read images, but do not forget that it can read the image tags placed behind them. Make sure you are smartly utilizing this by placing the keywords smartly but organically.

7: robots.txt file
Have created the path for the web crawlers of Google or other search engines? With the use of robots.txt files, you can show the path to the search engines and decide which pages should be read by the crawlers which shouldn’t.
These are certain tips, which the SEO & online marketing experts must be careful of to help save the website become a part of the spammed list.

How to choose the best web designing company

You might require the services of a web designing company to design a professional or personal website. You might even want the help of this type of a company in order to improve the visibility of your website and make it popular to gather traffic. Choosing a company to serve any of these purposes is to be done after adequate care. If you do not consider certain factors prior to the selection, you might not be able to enjoy expected results. Let us take a look at the key factors that you should consider while choosing in web designing company.

Reputation and quality of services offered

You should definitely consider the reputation of the company before looking at any other feature. A company will gain reputation only by delivering quality services to the customers. You should verify the quality of website development services offered by the company before finalizing a deal with them. In order to ensure quality, take a look at the pages that were previously designed by the company. You should make sure that the pages designed for different type of business organizations are unique and attractive. If the designs are monotonous, you should look for a different company. You should also check for other services offered by the company as your needs might increase as time progresses. You might require the implementation of pay per click services or inclusion of payment gateways. The company should be able to deal with all your requirements without any hassle.

Availability of SEO services

SEO services are very important today. The major search engines do come up with various new methods to filter websites with junk content. You should hence make sure that the company that you hire to design the website for you provides quality search engine optimization services all through the year. Changes made to the way search engines display results should be dealt by the best seo company easily and the visibility will be fine at all times. You should ask for details of the services provided by the company and make sure that you strike a smart deal.

Affordable rates and quality after sales support

You should finalize a company to design your website only after comparing the rates offered by other companies offering similar quality services. The website creation should not cause you huge you financial damages as it will affect your overall business returns. You should hence negotiate and sign a deal after comparing the rates. You should also make sure that the company provides you with quality after sales support. Checking with the previous customers of the company for feedback will help you in fetching this information.

If the website designing company is reputed, affordable and provides high quality SEO and other services, you can choose them to develop a professional website for your business organization. You will be able to gain more customers with the help of a well designed website that attracts a good amount of traffic.