When it comes to online marketing, which all marketing strategies do you rely upon? If one counts on finger, then the promotional tools to market online business would be SEO, PPC, Data Feed Management, Comparison Shopping Management, Info Graphics, Viral Marketing, and Social Media. Out of these, SEO, PPC, and social media are the most used upon. However, if we just look at the SEO and PPC, then which one do you think is more reliable and resourceful for business promotion?
An expert from trusted company offering services for web development in Arizona talks about the basic difference. Let us have a look at that:
The Basic Difference:
The nature of traffic in SEO and PPC makes the basic difference. Where SEO brings free and organic traffic to the website, PPC on the other hand brings traffic which is paid.
However, there are other differences as well, let us peep into those as well.
Difference in the Search Results:
Have you noticed the ads on the right hand side or at the top of the organic searches on Google? These are PPC ads, which are based on different factors like targeting, keywords, etc. Whereas the organic results that you get when searching on Google are based on website optimization (onsite as well as offsite).
Difference in Cost:
To get free or organic traffic from search engines, one has to work hard. According to an expert offering SEO services in Arizona, “To get free traffic and higher ranking on the search engines like Google or Bing, both web design & development company and experienced SEO expert play an important role.” This means, in SEO, you have to make indirect payment to experts & trusted companies, on the contrary, in PPC, the pay per click company charges only for ads that get clicked.
Difference in Traffic potential
With proper search engine optimization of the website and higher rankings in search engines, one can expect 24X7 traffic, but this is not as easy as it sounds, it requires lots of smart working. On the other hand, to get the traffic through PPC is easier but then you have to pay more for that.