Guest blogging was introduced as a tactic for natural search engine optimization, but not as strategy for website SEO and to gain links in 2014. However, over the time, it had become a spammy practice with lots of blog posting. So, does this mean that your website would be banned by Google and would be discouraged for posting spam links in guest posts? No doubt, guest posts started as authentic, but over the time, it has reached at a point of downward spiral where ‘Guest Post Outsourcing’ is even been sold.
Well, this does not mean that the power of guest posting the blogs has fallen and this tactic is now dead. Just think of the purpose of guest post and follow the smarter path to get the benefits.
Other than that, here are certain tips for becoming better guest poster:
- To pitch with ‘series of content’ is a smarter way instead of posting only once.
- ‘Expert Contributor’ is a smarter term then ‘Guest Author’! Make sure you are the former one by explaining the publisher why your post is good for their website too.
- Instead of links, focus on traffic & exposure. And this means that instead of staying rigid to your no-follow policy, do not hesitate to contribute if site is good and traffic is huge.
Important: Always remember that your purpose is not to have a blogpost on every blog to build links, so you must not just write for the purpose of building links, rather do it for branding, developing credibility in particular niche, increasing traffi
c and getting exposure to new audience.
Also, if your legitimate posts with your Google+ account then it would give you more benefits. You can read the how to make your guest blog posts credible to do it properly.
And yes, guest post is definitely not dead, but if you are getting spammy then you might be dead soon (obviously Google will not hesitate in banning your website).