Search engines are becoming like a strict headmasters at high school, who punishes for every smallest mistake, which was obviously for good. Google, due to its love for the searchers, has become precise in showing results for the searches. And, in order to show only the best, it is also punishing those who are in the bad list and making use of ill means to come in the top list of the searches made for relevant keywords.
If you too are amidst those, who are practicing false methods to make the website rank higher, then be aware otherwise if caught by Google’s spiders or web crawlers, then your website would not even been counted in the list and can also be lack listed.
Well, the solution to this is adopting organic search engine optimization and going as per the parameters of Google’s latest updates. To help you out, here are certain tips to do organic SEO on your website.
1: Promoting strong URLs
URLs play an important role in the ranking of the website. Recheck the URLs of all the pages and ensur
e that these include the keyterms. The Web development company has to ensure this at the time of making or redesigning the website.
2: Ensuring appropriate keyword density
A balance of keywords in the website is as important as a balanced diet for healthy living. It is very important to protect the website from the mark of keyword stuffed website; otherwise, Google would not give a second chance, and would blacklist the website.
3: Call to action element
You would be thinking why call to action point is mentioned in organic SEO. Well, there is an indirect relation between the two. If there is a call to action element (which has to be clickable), then visitor would stay more time at the w
ebsite and would visit different pages of interest & relevancy. More the time visitor spends on the website, and deeper it goes, is considered good in terms of Google’s perspective.
4: Engagement with Social media
Socializing is given priority by Google, because its searchers love to socialize. Link the social media icons on the website, from where the visitors would also be able to contact you through social sites. Also, make sure that you are properly handling your social media as well, and working good to serve the customers or searchers with the best.
5: Making best of Videos
Videos are becoming very powerful. Show your visitor how to do videos and others which might be of interest to them. Well, this is also a good way to make the visitors stay at your website for at least 10 to 20 more seconds. And yes, not to forget, Google loves videos, probably because it owns YouTube. But jokes apart, videos can do much good to your website & SEO.
6: Alt Tags & Image Tags
Yes, Google can not read images, but do not forget that it can read the image tags placed behind them. Make sure you are smartly utilizing this by placing the keywords smartly but organically.
7: robots.txt file
Have created the path for the web crawlers of Google or other search engines? With the use of robots.txt files, you can show the path to the search engines and decide which pages should be read by the crawlers which shouldn’t.
These are certain tips, which the SEO & online marketing experts must be careful of to help save the website become a part of the spammed list.