Last time, in the blog, “Tips to do Research for E-commerce SEO,” we had discussed about the tips to do the research on keywords & competitors for effective e-commerce SEO. Proceeding ahead, we will now talk about certain errors which might be existing at your site and would be affecting the SEO efforts along with search engine ranking of the website.
As per the best SEO companies in Arizona, it is important to regularly keep a check on the site for the errors and rectify them as soon as possible otherwise it would not only nullify the SEO efforts but would also mark bad impression of the search engine crawlers.
On the website, errors related to links, duplicate pages, images, CSS, script, or missing header tags should be identified and immediately sorted out. To identify as well as resolve the issues on website, there are several free tools available on internet. The SEO experts can make good use of the tools for detecting the errors easily.
Also, the web experts can follow a checklist as well to keep a check on the errors, which includes:
• Change of 302 redirects to 301 redirects
• Duplicate content pages, meta titles, and meta descriptions
• Redirection of any 404 pages to actual content
If such errors can be effectively worked upon, then it becomes easy to improve the website’s usability as well as conversion rate.
Along with this, the SEO firm must also keep checking the website loading speed. Website speed also plays an important role especially in e-commerce sites. The products or details are updated regularly; thus, the website must be checked at a regular interval.
There are several tools available on internet for free to test the website loading speed. The online marketing experts can use these tools for keeping a track of speed. If the speed is more than 3 seconds, then you must work upon the methods to increase the loading speed.
There are certain measures, which can help in enhancing the website speed. These are:
- Reducing image and file sizes
- Using a different CMS
- Buying more server space
Now you have the solution, so you just have to keep a regular check on the errors & speed and implement the solutions.