E-commerce is a booming business, so its SEO is equally important. While doing the SEO, research plays an important role, as it tells the exact scenario of the latest search engine algorithms. By considering the same, we have come up with the tips regarding ‘Keyword Research’ & ‘Competitor Research’ for effective SEO of e commerce website.
When doing the research for keywords, it is important to focus upon 3 specific areas, which are:
• Identify keyword for Landing Page & Product Page:
For the business website, it is important to identify the crucial pages that would either generate sales or would be of interest of consumers/customers. In most cases, these are the landing page and product/service pages. The SEO companies must identify the competitive and most relevant keyword for the business, upon which strategies would be based.
When selecting the keyword using analysis tools like Google’s AdWords Keyword tool, be careful about certain aspects. Do not pick the keyword that has too much competition or the one which has too broad concept.
• Extracting specific keywords for blogs
No doubt, blogs, articles, news, PR’s etc. hold great importance in SEO. For writing these posts, using the keywords in a smart manner is important. The writers must include the long tail keywords and highlight them by bolding or capitalizing them. With the long tail keywords, it is not easy to score high in ranking, but also beneficial in targeting the specific audience. Also, the blogs must not be over stuffed with the keywords, otherwise the posts would be considered as spam.
• Escaping Keyword cannibalization
Keyword Cannibalization, as a term, might be unfamiliar to you but this is one thing that most of the online marketing experts do. When multiple webpages are ranked with the same keyword then that is termed as Keyword Cannibalization. A SEO expert explains the problem behind this. According to him, “The problem with this is that it’s confusing to the search engines. You end up forcing them to choose which page is more important for that particular keyword out of the group of webpages. This weakens your ability to obtain traffic for that keyword.
Therefore, SEO companies ought to make sure that two or more links must not be promoted with the single keyword.
Above discussed were some tips relating to keyword research. Now let us look over the tips for ‘competitor research’.
To make SEO successful, it is important to track the activities as well as performance of the competitors, because the fight for ranking is with the competitors. Here are certain tips that if considered when making research on the competitors would be beneficial.
• Identify the competitors’ keywords & SEO strategies
The first step involves identifying the SEO strategies and keywords of the competitor’s campaign. The SEO experts must also keep a strict eye over the Domain Authority (DA) and Page Authorities (PA) for webpages. Doing this would tell the performance of the DA or PA of competitor’s webpages. Accordingly, the search engines optimizers would decide which keyword to focus upon. For instance, if for particular keyword the DA or PA of competitor’s site is higher, then instead of working hard for the same keyword, it is wiser to work upon others.
• Try to find the source of links:
If you can identify the source of inbound link at competitor’s website, then you can also link your webpages with those links. To identify the source of links, you can take help of the tools like Open Site Explorer to identify these links. But, while linking the webpages with those links, it is important to ensure that those pages are of good quality otherwise it would make bad impression on the search engine crawlers.
• Check out the site design of the website opponents’
To see what other web marketing companies are doing for competitor’s webpages would give you a brief idea about your competition. When looking at the architecture for e-commerce website, focus upon sections like:
o Popular products in a particular category
o Related products
o Top rated products
o Recently viewed products
While noticing the architecture, jot down the good points, and try to incorporate those in your website as well.
Along with all these, the top web design companies research on identifying the competitor’s strategies, and make strategies to create a difference from them to reach to the target audience in a much better way.